What Is Every Door Direct Mail?

EDDM is the most affordable method for distributing large, stand alone postcards to every address in your chosen area. No mailing lists or data purchases needed, just high-impact, USPS approved mailers delivered to the households you want to reach.

With EDDM, you can:

1. Target by ZIP code, radius, or carrier route
2. Focus on residential neighborhoods or entire communities
3. Eliminate costly list rental fees
4. Ensure 100% saturation in your selected area

Why Direct Mail Still Works Better Than Ever?

Direct mail continues to be one of the most effective marketing channels available today. With an average response rate of 9%, compared to just 1% for email. It’s clear that print makes an impact. Studies show that 92% of consumers are driven to online or digital activity after receiving mail, and 87% have made an online purchase as a direct result.

When combined with digital strategies, direct mail acts as a powerful anchor that lifts overall conversions by 10% to 25%. It’s memorable too. 48% of recipients retain direct mail for future reference, and 44% visit the brand’s website afterward. It’s not just about impressions. Direct mail moves people to act, weather it's online and in store. Whether it’s scanning a QR code, redeeming a coupon, or visiting your website, mail gets results.

Why Choose ValuDirect for Your EDDM Campaign?

ValuDirect is a proud USPS Business Alliance Partner for EDDM, trusted by national brands and small businesses alike. We simplify the process from start to finish, managing everything so you don’t have to. We also operate our own dedicated EDDM production facilities, giving us full control over turnaround times and print quality. Most campaigns hit mailboxes within 10–14 days of receiving final artwork.

Simplify your franchise marketing with ValuDirect’s flexible EDDM program—designed to support every level of your network, from national systems to multi-unit operators and single locations.   Read More >