We’ve all landed on a website and immediately clicked away. Maybe it looked dated. Maybe nothing loaded properly. Or maybe it just didn’t feel trustworthy. The same thing might be happening with your website, and you may not even realize it.
For top-producing real estate agents and established small businesses, your website isn’t just a digital brochure. It’s where clients go to decide if they trust you, want to work with you, and are ready to reach out. If your site is sending the wrong message, it could be costing you real leads.
Let’s talk about the red flags and what we do to fix them.
It Looks Old (Because It Is)
Design trends move quickly, and users pick up on them even if they can’t name what’s wrong. Outdated stock photos, cluttered layouts, or intrusive pop-ups? They date your site immediately.
If your website still looks like it did in 2017 (or worse, 2009), it’s time for a visual refresh. We align your site design with your brand voice, so it feels intentional, relevant, and unmistakably yours.
It’s Broken — or Slow
If something doesn’t work, people don’t wait. Broken links, missing pages, or long load times push visitors away in seconds. And if it doesn’t function properly on mobile? You’re losing more than half your audience.
We build mobile-friendly, fast-loading sites that actually work, and keep working. That includes checking every link, image, and form so visitors stay where you want them: on your site.
It’s Not Showing Up
Having a site isn’t enough if no one can find it. We’ve seen beautiful websites that get zero traffic because they haven’t been optimized for search.
Search engines reward fresh, well-structured content. If your blog hasn’t been touched in a year, or your pages don’t speak your audience’s language, your site will get buried. We help you create relevant content that’s built to be found, and that’s aligned with your goals.
The Messaging Doesn’t Speak to Your Audience
Your content should talk directly to your audience, whether that’s buyers in Burlington or business owners in Guelph.
It should always reflect who you are, who you serve, and what you want people to do next. That includes form prompts, contact page language, and every word in between.
You’re Not Keeping It Updated
If your last blog post is from 2022, or your listings page is full of sold homes, visitors wonder if you’re still active. A stale site makes you look less relevant, even if you’ve been booked solid.
We help clients maintain websites that evolve with their business. That means seasonal content, updated service pages, and the flexibility to add or change things as you grow.
Website Check-Up: What to Look For
Here’s a quick checklist to help spot red flags on your current site:
❑ Does it load quickly on desktop and mobile?
❑ Are all links, forms, and buttons working?
❑ Is the design clean and modern?
❑ Do the visuals feel current and on-brand?
❑ Is your blog or news section active?
❑ Are you showing up in local search results?
❑ Does the content speak directly to your audience?
❑ Are your calls-to-action generating inquiries?
If you’re seeing more ✗ than ✓, it might be time to rework your site.
If you’re not sure whether your website is helping or hurting your business, we can take a look. We at ICONICA Communications Inc. work with real estate professionals and small businesses across Ontario to build websites that look sharp, load fast, and support your sales goals. Let’s make sure your next visitor stays and converts. Talk to us today!
