As AI technology continues to advance, many people are wondering if using AI-written content will negatively affect their website's ranking on Google. The fear of being penalised for using automated content is understandable, as SEO is a crucial aspect of digital marketing.
However, the answer to whether or not Google will penalise you for using AI-written content is not a simple one. While Google has not explicitly stated that using AI-generated content will result in a penalty, there are certain factors to consider.
In this video, Michael is discussing a question that's been on many content creators' minds: "Will I Get Penalised By Google If I Create Content Using AI?"
If you're a content creator looking to use AI to generate content, then this video is a must-watch! We'll provide you with all the information you need to know before you start using AI and how it can affect your website's ranking on Google.
Google won't penalise you for using AI-generated content when it's done effectively. In fact, it can actually boost your rankings if you incorporate these 4 essential qualities:
1- Experience,
- It's crucial to humanise your content by using language that shows your personal experience with a product.
- By providing context, Google can build up a picture of what your article and site are about.
2- Expertise,
- Show Google that your experts are real humans who know what they talk about.
- Include author bios with person schema that link to author's Wikipedia, or LinkedIn, and list awards, credentials, and industry conferences you've attended or presented at.
3- Authoritativeness,
- Google needs to know that you're the go-to source in your industry.
- Make sure to establish topical authority and coverage, get backlinks from authoritative and relevant sites
4- Trustworthiness.
Indicators for Google that your website is real include:
- a local address,
- contact information,
- an about us page,
- organisation schema,
- privacy policy,
- terms and conditions
- refunds/returns/complaints policies,
- mobile friendliness,
- limited 404s and broken links,
- no errors, and
- an SSL certificate.
The conclusion is that creating valuable content is essential for your business to succeed online. However, it's not enough to just create content. You must also tailor it to potential customers and follow the EEAT principles. By doing so, you can improve your website's search engine ranking and gain credibility in your industry. Trust remains the foundational EEAT principle, as users are more likely to engage with and trust websites that provide accurate and reliable information. Therefore, creating valuable content that meets your users' needs and establishes trust is essential for your website's success.
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