In today’s day and age, running your own personal website, whether to market your business, share life updates with family and friends or network your skills and portfolios with potential clients and employers, is becoming increasingly more common place.
While tools like Wordpress and Blogspot make it incredibly easy for even the least tech savvy us to get started in creating a functioning webpage there are a lot of nuances to running a website that remains under acknowledged by many website owners. For instance, the art of driving traffic to your pages is something that many webpage owners know very little about, but a little bit of understanding into how to best optimize your page to draw site visitors can go a long way in upgrading and enhancing the overall performance of your website.
Search engine optimization (SEO) is a term given to the steps you can take as a site owner to ensure that your website is best positioned to be at the top of search results for those googling content that your page features. Good search engine optimization can ensure that your webpage dominates the competition and more accurately reaches the target demographic you are looking to gain access to.
To get you started we've compiled five of the best tips for increasing your web pages search engine optimization in 2018.
- Look for Important Keywords to Link to Your Content
Keywords provide a great way to gain a better understanding of what your audience members are searching for and the answers they’re seeking. Google’s Keywords Tool provides a great way to conduct this research and linking some of these keywords directly to your content provides a great way to work on optimizing your search engine results.
- Publish Content on a Regular Basis
Perhaps one of the easiest ways to enhance your webpages search engine results is to work on publishing content on a regular basis. With regular and new content being uploaded to your site, Google will begin to perform more frequent scans of your material, bumping you up in their search engine results.
- Add Keywords to Your URLs
When publishing new material you can customize the URL to relate to the content and topics you are sharing. Adding important keywords where possible to your URLs provides another simple way to enhance your website's position in search engine results.
- Create a Short Domain Name
If you’re new to creating a website, consider selecting a short domain name for your page. Selecting a domain name that sticks in the reader's mind and can be easily branded around provides a great way to ensure that they come back searching for your website in the future.
- Be Creative with Content Titles
Creating titles for your content that are unique and can be directly associated with the material you are producing is another important way to bump up your SEO results. High ranking content in search engines almost always includes important keywords in their titles.
- Bonus Tip: Use the Right Tools
In the highly competitive online landscape, optimizing your website for search engines is no longer a luxury but a necessity. But with the digital landscape being rapidly evolving, keeping track of your site's SEO can be a daunting task. That's why tools like Sitechecker come in handy.
This comprehensive tool helps you improve your site's SEO, conduct high-quality auditing, and monitor your site and its positions. Recent updates have introduced domain scope customisation, site audit updates, new tabs in the Page Details report such as 'Structured Data' and 'Search Metrics', and improvements in the Rank Tracker. These features, when used alongside the above tips, can greatly enhance your website's performance and search engine ranking.
