Google Discover is a content recommendation feature that presents users with articles and content tailored to their interests and web activity.
TL;DR
Many are yet to fully understand the potential of Google Discover. Located just below the familiar Google search bar, it offers a personalised stream of content tailored to user interests.
In this guide, I’ll explain Google Discover, breaking down its functionality, the latest updates, and providing strategies to optimise content visibility within this platform.
What Google Discover is and How It Works
Discover, a component of Google Search, presents users with content that reflects their interests, based on their web and app activity.
To appear on Discover, content simply needs to be indexed by Google and comply with Discover's content guidelines. However, this doesn't guarantee inclusion.
The platform features a wide range of topics, including older content. The key is that if it matches users' preferences, your content, whether new or old, can be showcased.
For example, someone interested in digital marketing might come across relevant articles from Top4 on their Discover feed.
Why Google Discover Traffic May Drop Or Increase
Recently, Google has explained why traffic may change in Google Discover for your site. Find the reasons below:
1. Shifting interests
Discover shows content based on what people are currently interested in. If someone loses interest in a topic and stops searching for it, they'll see different things on Discover. This can change the number of visitors websites get.
2. Variety in Content
Discover constantly refines the kind of content presented on its feed, aiming to match users' preferences. It frequently highlights various topics, from sports and health to business and marketing, sourced from the broader web.
3. Updates to Google Search
Sometimes, Google updates how Search works. Since Discover is tied to Search, these changes might affect website traffic. If you see a drop or rise in visitors, it might be due to these updates.
So, make sure you read the latest Google updates.
How to Increase the Appearance of Your Content on Google Discover
For success on Discover, it's paramount to generate reliable, user-centric content. To enhance the odds of your content being showcased on Discover, Google suggests:
Certain content, like job applications or satirical pieces without context, might be bypassed by Discover. While it employs SafeSearch, Discover further filters potentially shocking content.
Final Takeaways
In conclusion, Google Discover is a powerful feature on Google for content discovery, offering recommendations to users based on their interests. To make the most of this platform, it's essential to grasp its mechanisms and adhere to best practices.
By understanding Google Discover's potential and following the guidelines, you can optimise content visibility and make a lasting impact in the digital landscape.
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