The holiday season is upon us, and for businesses, it's the most wonderful time of the year. To ensure that your business is ready to make the most of this festive season, one key strategy is optimising your Google Business Profile. This profile serves as a vital tool for attracting holiday shoppers, and in this article, we'll guide you through the essential features you must not overlook.
TL;DR: If you don't have time to read the full article, watch our founder, Michael, explains this in less than 2 minutes below.
Correct Business Opening Hours
First things first, let's talk about the importance of having correct business opening hours on your Google Business Profile. Imagine the frustration of customers showing up to a closed store during the holidays. According to the Business Listings Trust Report, incorrect opening hours have led to 48% of consumers losing trust in a business. So, it's imperative to ensure that your opening hours are up to date to save your customers from holiday disappointment.Promotions & Announcements on Google Posts
Next up, we'll explore the power of Google Posts in highlighting holiday special deals. Google Posts offers three different types of posts, each with its unique purpose. The Offer Post is perfect for showcasing seasonal products, services, or limited-time offers. The Update Post provides a chance to reveal the personal side of your business, such as sharing photos of your festively decorated shops or lively office parties. Finally, the Event Post is ideal for promoting holiday-themed events or notifying customers about reduced availability during the festive season.Seasonal Menu Updates
For businesses in the food industry, especially restaurants, cafes, and bars, updating your menu for the holiday season is a must. Holiday-focused menus are a common practice during this time, so ensure you take high-quality photos of these delightful offerings and upload them to your Google Business Profile. It's worth noting that Google even recognises terms like 'Christmas menu' as menu highlights in search results. Other businesses, such as beauty salons offering special holiday treatments, should also jump on board with menu updates to attract seasonal clientele.Manage Messaging
Last but not least, let's discuss managing messaging on your Google Business Profile. If your business is planning to take a break during the holiday season, it's essential to remember to switch off messaging temporarily. This ensures that customer expectations are managed appropriately during this time when you may not be available to respond promptly. Keeping communication clear and expectations in check is key to providing a positive customer experience.In conclusion, the holiday season presents a significant opportunity for businesses to attract shoppers and boost sales. Optimising your Google Business Profile is a critical step in achieving this goal. By updating your opening hours, making the most of Google Posts, showcasing seasonal offerings, and managing messaging effectively, you'll be well-prepared to make the most of this festive season. So, let's gear up and ensure that your business shines during the most wonderful time of the year.
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