Google Discontinuing Website Feature: Here's What You Need To Know

Google is discontinuing its website creation feature on Google My Business (GMB) , or as it's known now, as Google Business Profile (GBP), in March 2024. This means that existing websites created through GMB will be turned off, and users who click on the website link will be redirected to the business's GMB profile instead. However, local businesses have the option to create their own website and online presence through other means, such as hiring experts like CityWide Digital to develop and manage their websites.To address the impact of Google's decision on local businesses, it's important for them to take proactive steps to ensure their online presence remains strong. This can include creating a dedicated website, optimizing their Google Business Profile, and implementing local SEO strategies to improve their visibility in online searches.While Google's decision may require some adjustments for local businesses, it also presents an opportunity for them to have more control over their online presence by having a custom website. By working with digital marketing experts like CityWide Digital, businesses can ensure that their websites are professionally designed, user-friendly, and optimized for search engines, ultimately helping them attract and retain customers.With the upcoming discontinuation of the website creation feature on GMB, local businesses should take the time to create their own website and digital marketing agencies like CityWide Digital are ready to build and maintain  company owned websites, allowing them to adapt to this change and continue to thrive in the online marketplace.