Homeware and Appliances - Bulleen, VIC
Our flooring range consolidates both style and substance, to make a luxurious and rich look in your home.
WoolSet is a membership of independent flooring retail stores across Australia that aspire to provide high end flooring solutions for their customers.
Formed in 1981 with 5 stores, in 2013 WoolSet had grown to 20 member stores and was acquired by Newfurn.
Since the acquisition, WoolSet has solidified its position within the market. With an objective of growing the brand and store locations, each year WoolSet’s footprint continues to grow.
Along with the growth of its footprint, WoolSet’s product offering has also expanded, from the launch of their first exclusive premium wool carpet range branded the International Wool Collection, to their superior collection of hard flooring options, WoolSet continues to ensure their superior flooring collections are aligned with their customers’ lifestyles.
As the structure of Woolset is different to Choices Flooring, WoolSet have also embarked on integrated, targeted marketing campaigns to grow brand awareness. Articles and advertisements in Australia’s leading home & lifestyle magazines, in-store POS and strong online presence, ensures the growth of the WoolSet brand.
Some of Woolset members includes Bruce Bros, Carpet Force, Carpet House, Col Haigh's Carpet Centre, Hornestlye Flooring Solutions, Hoskins Carpet Gallery, Impact Floors, Lazzaro Floor & Walls, Menadue Floorcoverings, Middleton's Carpets, Nebozuk Carpets, Premier Carpets, Roberts Mobile Carpets, Unique Floors, Williamston Carpets, Wood Street Floorcoverings, and Yarra Valley Floors.