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173-177 Barkly Avenue, BURNLEY VIC 3121

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Manufacturers - Burnley, VIC

The destination for inspiring, unique & memorable bathrooms, kitchens and living solutions.

Established in Melbourne in 1895, Rogerseller (or Rogers, Seller and Myhill as we were known) quickly became renowned as premium retailers, manufacturers and importers of mantelpieces, grates, sanitaryware, tiles and door furniture. Spanning three generations, two world wars and numerous boom and busts of the local building industry, our family-owned business has led the way in providing Australia with the most beautifully designed fittings for the living environment. To this day, our products from bygone years still adorn many exclusive residences alongside some of the most prestigious commercial developments in the nation.

Today, our focus is on supplying the finest bathware, kitchen cabinetry and living solutions in the market. We design and manufacture our own premium collections alongside a core line-up of exclusively imported brands including Catalano, Fantini, Falper, Valcucine and Lema. These select partners are closely aligned to everything we're passionate about - design, style, enduring quality and creativity - as well as being continual innovators who never compromise the integrity of their products.

So while the breadth of our product range has evolved throughout the times, our core essence has remained the same – a passion and commitment to offering timelessly designed, premium quality fixtures and fittings with an unprecedented level of service. Which makes us, still to this day, the destination for unique, memorable and design-inspired bathrooms, kitchens and living solutions.


Our modern Melbourne showroom, of international standard, features concept displays of luxurious and contemporary bathrooms and kitchens. Each of our showrooms include a fully operational shower and tapware section; demonstrating the features of these superior products; and in-situ displays showcasing our range of washbasins, tapware and accessories. The Melbourne showroom also houses the luxurious Valcucine kitchen collection, demonstrating the latest in innovative technologies for a custom-designed kitchen suited to individual style and requirements. Our showroom teams are specialists in product knowledge and installation requirements and are passionate about design; providing a warm, professional service for architects, specifiers, owner-builders and commercial developers.

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