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Rationale Retail Solutions Pty Ltd

Melbourne, MELBOURNE VIC 3000

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Builders - Melbourne, VIC

From Brand Strategy, to Brand Design, to Retail Environment design through to the delivery of a new retail store or a new building, Rationale Retail Solutions Pty Ltd drive the successful outcome.

Ian Braham studied Design at the Royal Melbourne Institute of

Technology, (RMIT) between 1979 and 1981 and upon completion

immediately commenced as a retail designer within the design office of a

large national exhibition and shop fitting company. Rising to the head of the

design department after 4 years, he then moved to Cato Design, the largest

graphic design company in Australia at the time, to start up a new Built

Environment department.

After 2 years of National and International design work with some of the

largest corporate companies, Ian started his own design company, Idee

Design. Idee continued client work from Cato Design with the likes of

Australian Airlines in the design of their terminals, retail outlets and offices

throughout Australia.

In 1999, lan along with another partner created Rationale Retail Solutions P/L.

A design and strategy company focused on National chain store rollouts.

Rationale was involved in the start up Officeworks superstores concept and

other Coles Myer business.

Over the last 10 years, Ian has been focused on his own property developments and continues working for a small select group of clients

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