Top 4 Tips When Choosing an SEO Company
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Published by TOP4 Team
SEO isn’t a one-time ordeal — it’s a continuous work. The best solution, then, is to hire an SEO company as it will free up more of your time. This also allows you to focus on more important matters.
It’s not as simple as contacting the cheapest agency you can find. In fact, taking this route can actually do more harm to your site than help it. Engaging in any questionable tactics (e.g. keyword stuffing, spammy link building, etc.) can result in a ranking penalty, the last thing you would want for your business.
With that said, here are some tips to follow to help you secure the right SEO company.
1. Beware of any company that guarantees top rankings.
Many companies make such claims in an attempt to win your business. Google even warns to stay away from those companies that guarantee rankings. So consider it a red flag if a company tells you right away that they can guarantee rankings. The most an agency can do is conduct an audit of your site and make an estimate. These estimates can vary depending on the keywords you’re targeting and how competitive your industry is.
2. Find a company that’s ranking already.
Conduct a search for SEO companies in a particular location. Then look at those companies that are currently ranking for that search query. These are the sites that Google has deemed most relevant, so it only means they know exactly what they’re doing in terms of SEO. Remember that Google is looking at hundreds of different factors to determine rankings. Sites that rank for competitive keywords are there largely because they earned it.
3. Work with a local SEO company.
Why choose a local SEO company? If any unexpected issues arise, you can go to their offices right away to meet with the team behind your SEO campaign. It also allows you to establish rapport with the company when you schedule an initial consultation. Take this opportunity to learn as much as you can about the company before hiring them. Ask about the strategies they’re using to increase rankings and have them show you case studies of previous work done.
4. Understand the basics.
SEO isn’t simply about stuffing content with keywords and building as many links as possible. In fact, these practices can get your site penalised in the search results or, worse, completely removed. Understanding the basics of SEO will allow you to determine whether the company you want to hire has the experience to improve your rankings — in the proper way.
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