Guide to Marketing Your Cake and Pastry Shop Online
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Published by TOP4 Team
The best way to start advertising business is through the internet. Bakeries can’t rely simply on the sweet scents from their stores to tempt customers’ taste buds — they have to develop promotional plans that attract and retain customers. Using online methods, bakeries can promote the goods and services to residents and businesses in the communities they serve and beyond.
Here are some tips that can help your cake and pastry shop grow online.
Start with your website.
It’s no longer enough to simply have a website. Your website needs to stand out from the rest. The first three to five seconds is very crucial in getting visitors to stay and browse your website. If your website is lacklustre, most visitors will often leave after a few seconds.
Try social media marketing.
Social media is one of the fastest-growing methods of introducing new buyers to your baked goods and, as an added bonus, it’s absolutely free. It’s a great way to interact with your customer base, raise awareness about your business, and earn better rankings on search engines.
Share appealing food images.
Always take photos of your work. Choose photos that demonstrate your range of skills. Designate a photo station that has a clean, neutral background. Use good lighting and avoid the flash, as it has a tendency to wash out details. Never ever take photos with the sink, washing machine, or balled up dirty paper towers in the background. Also, crop unnecessary blank space out of all cake photos. These small steps go a long way in terms of presentation.
Give away something free.
Offering something for FREE (yes, in capital letters) is a great way to attract customers. Why? Because people love the bejesus out of free stuff! For new bakeries that are trying to sell wedding cakes, throwing in ‘free delivery’ is a great way to clinch a sale. Again, just make sure it’s covered in the costs.
Go for paid marketing strategies.
It’s worth mentioning that bakeries can boost their online presence through paid advertising, such as Google Adwords or Facebook Ads. These are tried-and-tested ways to get noticed, especially if you have a tremendous amount of competition in your region or want to make a sudden and impactful splash in the market.
If you haven’t explored paid online advertising before, working with a web development company that can guide you throughout the process is worth an investment. You’ll get returns faster that way since there will be less of a learning curve.
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