Print Post - Maximising Your Online Reputation: Why Online Reviews Matter and How to Prioritise Them

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Are you aware that online reviews can make or break your business?

According to a new survey*, a low-star rating can significantly harm a business's reputation and customer acquisition.

The results were clear: Having 5 stars or 4 stars comes with an extremely high level of trust, 95% and 96.3%, respectively.

*by Go Fish Digital

3-star rating is perceived negatively by customers, which can negatively impact your company's revenue. You should aim for at least a 4-star rating.

Dropping from 4 stars to 3 stars revealed a massive 67% decrease in trust.

Your digital reputation is the foundation of your online presence. So how do you maximise it?

Here’s how:

Ask for reviews:
Make it a point to ask customers to leave reviews after their purchase. You can include a link to your review page in a follow-up email or on your website.
Make it easy: Provide clear instructions on how to leave a review and make the process as simple as possible.
Respond to reviews: Responding to reviews, both positive and negative, shows that you care about your customers and their feedback.

Last but certainly not least...

Choose the right platform:
Businesses should prioritise getting Google reviews to improve their online reputation and attract more customers.

According to another recent report**, 79% of consumers spend the most time reading Google-based reviews

**the latest Miriam Ellis's Habits of Review Readers report for Moz

Don't let a negative review ruin your online reputation!

Take control of your online reputation and gather more positive reviews and ratings with Top4.

Our review management feature:

integrates with Google Business Profile,
collects your reviews from Google and other sites on the web, all in one place
is the ultimate solution to weed out fake reviews and display your business's true quality.

Your reviews speak for your business.
Protect your online reputation with Top4.