How to Increase Your Website Conversion Rate
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Published by TOP4 Team
People invest a lot of money in attracting traffic to their website without considering what they should be doing to convert that traffic into enquiries or sales.
The correct techniques to use to increase website conversion will differ, depending on whether the traffic is driven by pay per click advertising or organic search engine ranking. In this article, you'll learn how to convert traffic derived from organic search engine ranking.
Place the important information "above the fold".
Doing this makes the information appear within a page's initial viewable area. The web space above the fold attracts and keeps site visitors’ attention. Some visitors prefer sites that get to the point. It should go without saying that your content must be high-quality and relevant.
Make an offer that they can't refuse.
For you to convert traffic, you must give reasons for your visitors to engage with you and not with your competitor down the road. Get their attention. Always remember that even the most powerful call to action won't work unless your offer is something irresistible.
Offer some value in return for contact details.
Not every visitor is ready to engage or make a purchase. It’s important that you try to build trust and credibility immediately. Sometimes, you can achieve it by offering some perceived value to visitors shared their contact details with you. Once you have the email address of the client, you can continue a dialogue via email.
Include testimonials, customer reviews, and case studies.
There’s no better way to reduce the barrier to engagement than by providing a testimonial, customer review or case study relating to your products or services. It’s important to remember that this type of web content is only powerful if the source or example you used typifies the prospective client you're looking to engage with.
Ask for the order.
Your site should focus on either driving an enquiry or sale. This means you should be telling site visitors exactly what action you’d like them to take. Everywhere you feature a product or service for sale, you should ask for the order. Use strong call to actions like "Buy Now" or "Enquire Now".
Use online videos.
Online video is engaging and a perfect medium for communicating and educating target customers about your products and services. It’s also a great way to boost brand awareness to higher levels.
In order to turn your website into a genuine lead generator or sales machine, it’s absolutely critical that you optimise your website traffic and conversion. It’s important to understand and fine tune your web design and the way that website visitors interact with it.
For more expert tips, connect with the top digital marketing professionals in Australia today.