Gerathy And Madison
Digital Marketing - Hobart, TAS
Established by experienced marketing and communications professionals, Gerathy & Madison focuses on helping clients achieve their strategic goals by communicating effectively with their stakeholders.
We are highly experienced at working with government and large corporate entities on large construction projects and their intersection with the community.
We focus on understanding customer objectives, stakeholder motivation and issues and how they intersect.
We offer a range of communications services with affiliates along the entire Eastern Seaboard.
We specialise in community engagement surrounding engineering, infrastructure and development projects.
Richard Gerathy’s planning, engineering and earth science training allows him to translate complex concepts into language that all stakeholders can understand.
Underwriting this is a process that identifies stakeholders, their motivations and their views about aspects of the project.
We strive to make sure that the Strategic Communication process helps the organisation to achieve its goals.
We have over fifteen years experience in working with the Tasmanian media. We also have alliances with firms in Melbourne, Sydney and Brisbane.
Through our relationship with AAP we have the capacity to deliver customer stories nationwide.
We view media relations as one tool available in the strategic communications process.
We have an alliance with Australian Associated Press (AAP) to deliver media monitoring services in Tasmania.
The AAP alliance gives us national backup with state of the art systems coupled with local knowledge.
The alliance allows us to analyse customers’ presence in the media, issues surrounding it, and to then more accurately drive the communications strategies.
MARKETING AND BRAND
We have a network of experienced marketing and brand management professionals to help customers define and clearly articulate their brands.
We set up processes to clearly define brands and what makes then fundamentally different from their competitors.
Richard has over twenty years marketing experience in both FMCG and industrial marketing.